As we look ahead to 2025, BEHR, the iconic California-based paint company, has crowned its Color of the Year: Rumors, a deep, captivating red. This bold hue rekindles the nostalgic flames of the 1990s, a decade where all things red reigned supreme—yet without the missteps of our past makeup choices. Rumors isn’t just a color; it’s a statement, a revival of the rich, dynamic shades that once adorned our walls, wardrobes, and hearts.
The Resurgence of Red: More Than Just a Trend
BEHR’s choice of Rumors as the Color of the Year reflects a broader movement toward embracing more vibrant, daring tones in home decor. The color red, often associated with passion, power, and warmth, is making a strong comeback, and not just as an accent. According to a recent survey conducted by BEHR, a significant 76% of its U.S. customers would consider painting a room or wall in a shade of red. This statistic speaks volumes about the shifting tastes in interior design—where once-neutral palettes are now giving way to more expressive, personality-driven choices.
Photo Courtesy of https://www.marthastewart.com/
Redefining Red: From Retro to Timeless
The allure of Rumors lies in its ability to evoke nostalgia while still feeling contemporary. This isn’t the garish red lipstick of the ’90s that we’ve all regretted; instead, it’s a sophisticated, deep red that adds a touch of drama without overwhelming the senses. BEHR has masterfully selected a shade that nods to the past but is perfectly suited for modern interiors.
The survey further revealed that 73% of respondents believe that incorporating red into their homes can add depth and character to their interiors. And they’re not wrong. Red, especially a shade as rich as Rumors, has the power to transform a space. Whether it’s a statement wall in the living room, an intimate dining area, or a cozy bedroom retreat, red can create a sense of warmth and invitation that few other colors can match.
Photo Courtesy of https://www.marthastewart.com/
How to Use Rumors in Your Home
If you’re considering embracing BEHR’s Color of the Year in your own space, there are countless ways to do so. For those hesitant to commit fully to a red room, start small. Consider using Rumors on a single accent wall or in a space like a hallway or powder room, where you can experiment with the intensity of the color without feeling overwhelmed.
Pairing Rumors with complementary colors can also help balance its boldness. Soft neutrals like creams, beiges, or greys can provide a calming contrast, while metallic accents like gold or bronze can enhance its richness. For a more daring look, consider pairing Rumors with deep blues or even shades of pink for a dynamic, layered effect.
Photo Courtesy of https://www.marthastewart.com/
A Timeless Choice for 2025
BEHR’s selection of Rumors as the Color of the Year for 2025 isn’t just about tapping into a trend; it’s about redefining how we view and use color in our homes. As we move away from the sterile minimalism that has dominated interiors for so long, Rumors offers a refreshing change—a color that is both timeless and timely, nostalgic and new. So, whether you’re looking to make a bold statement or simply want to add a touch of warmth to your space, Rumors might just be the perfect choice for the year ahead.
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