Selling your home is a significant decision, and getting the best possible price requires a strategic marketing approach. That’s where Compass’ exclusive 3-phase marketing strategy comes into play—designed to create demand, optimize pricing, and ensure a seamless transaction. The Blackshaw Messel Group utilizes this approach to maximize achieving seller's goals. Here’s how it works:
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Phase 1: Compass Private Exclusive
The first step in our marketing plan is leveraging Compass Private Exclusive, an exclusive listing opportunity available only to the largest network of top agents. Unlike traditional listings, this phase allows us to privately market your home without the risks of accumulating days on market or public price reductions.
By keeping the listing private, we can:
- Test pricing and gain critical insights before launching publicly.
- Generate early demand by creating urgency among serious buyers.
- Ensure full control over adjustments to pricing and strategy.
- Identify buyers willing to pay a premium for certainty or exclusivity.
- Provide homeowner privacy and convenience by eliminating the need for immediate professional photography or home staging.
The Compass Private Exclusive phase gives us valuable reverse prospecting insights, allowing us to understand buyer interest, negotiate from a position of strength, and potentially secure an early offer at a premium price.
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Phase 2: Compass Coming Soon
After gathering insights from our private marketing phase, we expand exposure with Compass Coming Soon on Compass.com. This pre-market phase showcases your home to both agents and consumers without being listed on the MLS or portal sites, protecting your property from the risk of accumulating public days on market.
During this phase, we:
- Launch digital and print marketing campaigns to build buzz.
- Place a sign in the yard to attract neighborhood interest.
- Host private showings or open houses to maximize exposure.
- Engage potential buyers who appreciate the opportunity to purchase before the home officially hits the MLS.
Buyers are drawn to the exclusivity of Coming Soon listings, often motivated to act quickly before broader competition emerges.
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Phase 3: Public Market Launch
Armed with buyer feedback, refined pricing, and an optimized presentation, we move to the final phase—the full MLS listing launch. At this stage, your home is showcased at its best, with a compelling marketing campaign designed to maximize demand.
Key benefits of this phase include:
- More effective marketing—Similar to a movie launch with multiple trailers, our pre-market phases ensure maximum excitement when the home officially hits the market.
- Higher likelihood of a faster sale—Listings that go through the Compass Private Exclusive and Compass Coming Soon phases receive an accepted offer 16% faster once they hit the MLS.
- Strong negotiating power—With a built-up pool of interested buyers, we’re positioned to secure the best possible terms for you.
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The Power of a Strategic, Phased Approach
Rather than simply listing your home and hoping for the best, our structured 3-phase marketing plan ensures a calculated and data-driven approach to selling. This strategy allows us to test the market, generate demand, and optimize pricing, ultimately leading to a quicker, smoother, and more profitable sale.
If you’re considering selling your home and want to maximize your return, let’s discuss how this exclusive Compass strategy can work for you!
